Client:
CMCI x Google
Client:
CMCI x Google
Client:
CMCI x Google
Time Frame:
4weeks
Time Frame:
4weeks
Time Frame:
4weeks
Role:
User Research & Brand Strategist
Role:
User Research & Brand Strategist
Role:
User Research & Brand Strategist
Challenge:
Challenge:
How do we guide high schoolers to brighter futures in our local community?
How do we guide high schoolers to brighter futures in our local community?
How do we guide high schoolers to brighter futures in our local community?
Solution:
Solution:
Helping parents set their children up for success through emphasizing the importance of early childhood education because a foundation for a bright future starts at birth.
Helping parents set their children up for success through emphasizing the importance of early childhood education because a foundation for a bright future starts at birth.
Helping parents set their children up for success through emphasizing the importance of early childhood education because a foundation for a bright future starts at birth.
Research and discovery / Competitive content audits /
Key terminology and benchmarking guides / Insights and opportunities / Positioning / Messaging
Research and discovery / Competitive content audits /
Key terminology and benchmarking guides / Insights and opportunities / Positioning / Messaging
Research and discovery / Competitive content audits /
Key terminology and benchmarking guides / Insights and opportunities / Positioning / Messaging
Introduction Research:
The foundation for a bright future begins at birth.
Too much screen time is harming young children
Parents don’t know how to parent without a screen..
Introduction Research:
The foundation for a bright future begins at birth.
Too much screen time is harming young children
Parents don’t know how to parent without a screen..
Introduction Research:
The foundation for a bright future begins at birth.
Too much screen time is harming young children
Parents don’t know how to parent without a screen..
Total Addressable Market:
22.4 Million children under 5 in the U.S
Families in the U.S have on average 1.94 children which means an estimate of 11.5 million families.
In COLORADO, there is approximately 476,000 children under 5, over 245,000 families with children under 5
Total Addressable Market:
22.4 Million children under 5 in the U.S
Families in the U.S have on average 1.94 children which means an estimate of 11.5 million families.
In COLORADO, there is approximately 476,000 children under 5, over 245,000 families with children under 5
Total Addressable Market:
22.4 Million children under 5 in the U.S
Families in the U.S have on average 1.94 children which means an estimate of 11.5 million families.
In COLORADO, there is approximately 476,000 children under 5, over 245,000 families with children under 5
As a busy parent on the go, I want immersive play prompts that transform everyday errands into learning opportunities for my child, so that I can make the most of our time together and stimulate their development.
As a busy parent on the go, I want immersive play prompts that transform everyday errands into learning opportunities for my child, so that I can make the most of our time together and stimulate their development.
As a busy parent on the go, I want immersive play prompts that transform everyday errands into learning opportunities for my child, so that I can make the most of our time together and stimulate their development.
Maya, a stressed mom, buckles Camilla, her restless 3-year-old, into a car seat.
“We just need to stop and pick up some groceries on our way home”
While driving, the Camilla begins to yell and whine in the back seat.
Maya thinks “I need to give her something to do, but she’s had too much iPad time lately”
Maya pulls into the grocery store parking lot and parks. She grabs her phone and looks for activities.
“What will help us get through this grocery trip? I need ideas.”
Maya pulls into the grocery store parking lot and parks. She grabs her phone and looks for activities.
“What will help us get through this grocery trip? I need ideas.”
Maya finds a “Shape Detective” activity on the app.
“Camilla, how about we play a game. Let’s look for things that are squares!”
Maya finds a “Shape Detective” activity on the app.
“Camilla, how about we play a game. Let’s look for things that are squares!”
Camilla responds excitedly, and begins to point out things in the store that are squares.
Maya smiles and keeps shopping.
Walking out with groceries, Maya and Camilla smile and high-five.
Camilla proudly announces, "I found so many squares!”
Maya gets in the car and marks the activity as completed, looking proudly at Camilla’s development progress.
SEARCH FOR ACTIVITIES BY LOCATION OR SKILL
SEARCH FOR ACTIVITIES BY LOCATION OR SKILL
SEARCH FOR ACTIVITIES BY LOCATION OR SKILL
Explore different activities designed to optimize your child's development.
Use filters to customize based on your location and your child's specific milestones.
Explore different activities designed to optimize your child's development.
Use filters to customize based on your location and your child's specific milestones.
Explore different activities designed to optimize your child's development.
Use filters to customize based on your location and your child's specific milestones.
What we learned
What we learned
What we learned
Continue pushing forward even when it feels like you aren’t making much progress
Stay inquisitive, seek out real users for tangible insights
Parenting is hard
Continue pushing forward even when it feels like you aren’t making much progress
Stay inquisitive, seek out real users for tangible insights
Parenting is hard
Continue pushing forward even when it feels like you aren’t making much progress
Stay inquisitive, seek out real users for tangible insights
Parenting is hard
Nest Case Study
Nest Case Study
Nest Case Study
contact
ProjectJ4ck@gmail.com
303.919.4487
LET’S WORK TOGETHER!
contact
ProjectJ4ck@gmail.com
303.919.4487
LET’S WORK TOGETHER!
contact
ProjectJ4ck@gmail.com
303.919.4487
LET’S WORK TOGETHER!
WANT TO TALK ON
THE PHONE?
WANT TO TALK ON
THE PHONE?
WANT TO TALK ON
THE PHONE?